Branded goods

I am beginning to think people view their clothes as an extension of themselves and their personality - so if they buy expensive, branded clothes, they think others will reflect on their choice as the individual being of high value.

Designer clothes with obvious logo's emblazoned across them come across as tacky and trashy, but people will buy them as they think that the more obvious the designer, the more people will look at them and think 'wow, classy' when in reality it's normally 'urgh, chavvy'. Quite often the people who buy obvious designer products are lacking in imagination and have more money than sense - it takes creativity to throw together a unique and stylish streetwear outfit that looks pricey.

To be fair, a lot of people buy branded goods for their quality, reputation and sometimes unique style. But mostly it all boils down to 'mine cost more so it's better than yours' and the ego behind it. I base my purchases on design, value, and functionality, and if that is why someone chooses to buy a branded item then that's fair enough. People who aspire to be more celebrity-like often buy branded clothing for the sake of it (and lack of imagination/or style), whereas the celebrity buys it because money is no option to them - therefore the more expensive, the better.

Don u think so?